So many Realtors – and they all say “choose me…choose me”. And yes, we do some of that as well:-) Bottom line is this, as a seller the thought must be, “OK, great, choose you, but why? How can you help me?” I will be brutally honest and
say there are some horribly bad agents out there BUT there are also some great ones as well. You may know one you love and trust. In fact you may be interviewing some right now.
Instead of the typical “call me…call me!”, I’m going to take a different approach- a more important approach. The one that matters most to you… An approach that stresses how I know we can help you have better success when selling a home in Rockford because at the end of the day amongst other things you want to know “why should I hire you?”
Super quick summary of me and I mean quick overview… I graduated from Orono High School in 1990 and built my first house in Rockford on Jansen Ave (the River Road) in 1990. Since then we have moved but stayed within Rockford Township. I’ve been here living locally for 24 years. I spend most of my time right in town and absolutely love it here – OK, blah blah blah right:-) Moving on to the topic of the post: How can we help you in Rockford when selling?
If you like stats just click here to see how we can help you!
Honest Price Opinions
We start by creating an easy to understand market analysis of your home using both sold and active listings to establish a fair market value. Fair market value never means “cheap” nor does it mean too high. Our goal with price is always to “net” you as much at closing as the market will possibly bare. Many agents feel you out and tell you what they think you want to hear so they can “buy” the listing. I take a different approach. I give you an honest opinion based on facts and if that number doesn’t work for you then we can easily part as friends and no harm done.
Net You More Money At Closing
How you might ask, great question. My team, The Derrick Monroe Group (Derrick Monroe & Dorothy Marschel) are experts in negotiating. Because we study the Rockford market, preview homes for sale in Rockford weekly and spend time honing our craft through seminars, practice, reading blogs and interacting with other agents, our office has consistently “net” our sellers 1 to 5 percent “more” money at closing than the average agent in Rockford every year since 2000.
Sell Faster
Our average days on market has constantly been lower than the Rockford average year after year as well. We do this by focusing our tactics of marketing to where it works. How do we know what works specifically for Rockford, because we’ve been doing it for 14 years now and change as needed. Our marketing is laser focused to what works for Rockford. By selling your home faster you will net more money – longer days on market translate to low ball offers every time no doubt.
Communication
You might wonder how is communicating going to help me sell? Simple, its a team effort. You see I don’t feel its me and then you, or you and then me. If we work together to sell your home then its always smoother, faster, funner (yes I know I made that word up:-)) and helpful because we both know what’s going on, why its going on and what to expect next. Anytime a transaction has those elements its just better.
Negotiating Skills
When you list with someone you’re also considering them to be good enough, strong enough and aggressive enough to take your hard earned equity seriously right? Ask yourself, does this person carry themselves in such a light that I want them fighting for my equity and sales price? Yes, in the end it’s up to you on price; however, the agent does all the communicating. They are the ones compelling another agent to understand what you need and why you need it. Our team is strong in this field, we have a proven track record of getting more money in less time year after year because of this.
Experience
We have sold over 200 homes in Rockford alone, chances are high we sold a few in your neighborhood, this is experience. So many agents “guess” at the market, in fact I get calls almost weekly from agents asking me what they should price some house in Autumn Oaks or Winfield Ponds at because they see on the MLS we have many solds. Having this kind of experience lends us to be better at negotiating on your behalf because we know the market, it also allows us to price things properly, it also allows us to know where buyers come from and we can hone in our marketing for you.
Marketing
I’m sure you would agree that the internet is somewhat crucial in today’s world for marketing right? Go to Google once, Google terms about real estate in Rockford or Realtors in Rockford. Outside of the major companies that rule the web to a certain degree like Trulia, Homes.com, Zillow etc. who do you see on page one for nearly every term you type? This is how honed in to capturing buyers for your home in Rockford we are. According to studies nearly 90% of today’s home buyers find their home on the web before they even ask a Realtor so remember Google is king in marketing and we use it!
Locality
We do work all areas of Minneapolis like most agents do, however, we have put down roots into a very expensive building in Rockford, in fact we are the only office here and because if that drive a lot of buyer and seller activity due to our location. If you want local, were it! How does being local help besides area knowledge you might wonder? It helps because if someone is looking in a specific area they will Google terms like “Realtor in Rockford Minnesota” or “Real estate broker in Rockford MN”, go ahead and try that yourself, who do you see? That’s how it helps, we get more calls which means more buyers for your home funnel through us.
At the end of they day I hope you at least give us an opportunity to meet with you when interviewing agents to sell your Rockford home, why not, its free:-)
Derrick