Why didn’t my home sell? If you’re home has turned into an expired listing on the MLS, chances are high that your address has hit the mailing list of many Realtors and they have already sent an advertisement stating they can get your house sold or even that they have a buyer currently looking in your area. This in itself can add confusion to why your home didn’t sell the first time. We suggest slowing down and reviewing the entire picture…then make an educated decision.
When home sellers contact me about their expired home listing, we look at several things. How were the photos taken…was the marketing effective? Was the home properly staged to sell? And of course, was the home properly priced. You’ve heard the old saying “price is king” and although that’s usually true, it’s not always the case with expired home listings. Sometimes it’s purely a mixed bag of presentation issues. We have seen MLS pictures with cars obstructing the view of the home, unsightly kitchens, garbage cans blocking garage doors and even blurry or poor quality photos. Not only does it show these agents need a refresher class in marketing but also that they really do not have what it takes to put your properties best foot forward. The bottom line is things like this can contribute to why your home didn’t sell.
Did My Asking Price Lead Me To Expiring?
If you have ever uttered the words, “They can always make us an offer” as justification for not doing a price reduction, it is very likely that you were overpriced. Most agents out there simply will not have this conversation with you. They do not want to risk losing a listing where they can display their sign in the front yard.
Price is an uncomfortable conversation and many agents simply gloss over what the home should really be priced at and go with a number somewhere between what the seller says they want and a magical number they pull from the air. Here is what happens next- once they have you under contract and there is no fear of losing the listing, you will receive call after call from the agent requesting price reductions. This is not only a waste of your valuable time but it affects your homes final sale price. While the agent is making adjustment after adjustment to the sales price you are getting older and older on the MLS and eventually will expire. But, if you hire a good Realtor, you’ll have someone that’s willing to have the tough talks…it would be a disservice to you otherwise. The reality is that these words, “They can always make an offer” are nothing more than a way to justify pricing on an overpriced listing. The truth (especially in today’s climate): no one writes offers on overpriced listings. They just don’t.
The fact is homes expire from the MLS or cancel for many reasons. Before you just hire the next Realtor in line, the best thing you can do for your equity is examine why it expired to start with because until you resolve what happened the next Realtor may end up taking you to an expired listing as well. Our Realtors specialize in getting homes sold that previously expired from the MLS. We take a look at the expired MLS listing and examine it closely for errors and items that could be improved upon. We look closely at the feedback you have collected over the previous months and concentrate hard on the best marketing position for your particular property. We suggest a realistic sale price that’s based on real data from solds and active properties in the area.
Simply call us at 612-282-SOLD (7653) or use the contact button above and we will provide you with a free, no obligation market analysis of your home and show you how we can help take you from for sale to “sold” rather than down another road to expirationville. Our agents are experts at selling expired listings and have created a strategic, proven marketing plan to get you not only sold but for the most money the market will bare.