Have you ever noticed that some homes sell fast while some end up with a yard sign like the one pictured here? Have you also noticed every-time you Google “Real tips to sell your home faster and for more money” you typically only find ads for agents yelling “call me, call me” like that’s helpful. While there are many things that contribute to a homes selling success, or demise, here are a few tips that apply to the real world.
- Take advantage of the coming soon features. Not only does the MLS offer a coming soon category now, but any agent worth his or her salt will have a dedicated web-site page, and social media platforms surrounding this very category. If they do not, well, that’s an issue. Many agents still rely on the good old MLS and a yard sign. In a hot market that sometimes is enough, in a competing market, or slower market, this is NOT enough. With all that being said, there is also a very specific way the coming soon marketing plan should be applied. This plan will include, the best days to first post it, the proper way to write a headline and more. The DMG crew has honed our coming soon marketing plan by diligently watching and tracking the feedback, but also the behind the scenes analytics on traffic and conversion. To learn more about our process simply click here.
- Get them from the FIRST showing. Did you realize that no agent ever needs to set up a showing on your home, and you still may have had a hundred showings or more? How is that possible? The first showings you’ll ever get are on-line. In today’s world, buyers first see your home on the MLS, agents websites, and social media. I’ve heard sellers say “I had a house on the market for 2 weeks and no showings”… that’s not true. Buyers are like any other person, they are human and react off feelings. What feelings is your online presence conveying? To capture a buyer from the first showing you MUST ensure your online brochure is top notch. This can be achieved with professional photographs, nicely written verbiage explaining the amenities in a clear, short, and effective manner while promoting your home on the most popular social platforms. DMG is proud of our marketing plan and would love to share it with you. If you’d like to learn more simply click here.
- Would you buy a dirty and cluttered car for top dollar? When you sold your last car or traded it in did you get it washed first? Perhaps even detailed? Vacuum the interior and finally get that stuck gum off the floor mat? Did you empty the trunk out or did you leave your gym bag, jumper cables, and old flat spare tire just laying there? Of course you cleaned it up, why would you treat your home any other way? It’s a shame how many sellers barley do anything to get their home showing at its best. We suggest staging your home, organizing closets and shelving. Finish that honey-do-list that’s been hanging on the fridge since last summer. Buyers will not look past your “stuff”, they will also notice all the little things not done and add them up in their mind as big things. This will no doubt 100% affect your offer price in a negative way. DMG will not only pay to have your home staged we can also recommend contractors, carpenters, painters and anyone else you need to wrap up any needed work. To learn more how we can help contact us here.
Of course these are only a few ideas to help you sell for more money and faster. Outside of the home itself there are many many things a good agent will do to create excitement around your home, and set it out from the competition. Simply placing it on the MLS with a sign is only 10% of that picture. Talk with the agents you’re interviewing to see specifically what they are suggesting for marketing and getting your home exposed. If you’d like to give us at DMG a shot wed be happy to show you our plan. Thanks for stopping by and make it a great day! – Derrick
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