Why Choose Us To Sell Your Rockford Property

With so many agents, real estate companies and for sale by owner services how do you know who to pick? To be honest if I were not in the business I would probably feel overwhelmed too. Don't worry though; there are things to consider when seeking someone to represent you in your sale.

This page will provide what we feel are the top 5 reasons why you should use The Derrick Monroe Group when selling in the Rockford real estate market.

Below is a quick 4 minute video (has NO volume) of some reasons we feel we may be a benefit to you and your Rockford home sale. Please click the play button and learn a little about what we offer.

 

  

#1. We Understand The Rockford Market 

This pie chart shows our total market share for the year 2007. Why is that important? Think of it this way, when shopping for a new car do you go to the guy with one or two cars worth of inventory or do you go to the guy who has 15-20 cars to look at? Market share equals inventory. The Mall Of America is popular for many reasons and even a tourist destination. One reason for this is choice. The Mall of America has more choices. Buyers for homes are more likely to buy from an agent who has more choices also. 

Studies show clearly that the majority of buyers who call on an ad or a property typically will not buy the property they called on; more often than not it will lead into another property in the area. If the agent you choose has nothing else to offer besides to look on the MLS they do not have the upper hand to sell your property because their phone call ends there. We can cross sell which is key. How often have you gone into a store thinking you wanted one thing but left with another? Select an agent who has inventory in the area not someone who has only one property to offer callers. One property to call on equals less calls, several properties to call on equals more calls, more calls equals more buyers, more buyers equals more opportunity to sell.

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Our Market Share 2003 - 2007

  • 2003 = 13%  vs. other Agent?
  • 2004 = 20%  vs. other Agent?
  • 2005 = 34%  vs. other Agent?
  • 2006 = 26%  vs. other Agent?
  • 2007 = 43%  vs. other Agent?

  

#2. Sell Faster

Why continue to make payments on that property you no longer want? We sell our properties 3 - 4 weeks faster on average so that's one less payment to make and more money that can go toward your new property. On average, homes that sell faster are proven to get more money with fewer contingencies as well. The graph below shows our average days on market vs. the overall Rockford real estate market for 2007.

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Our Days On Market For 2000 - 2007

  • 2000 = 13.5  vs. other Agent?
  • 2001 = 29.2  vs. other Agent?
  • 2002 = 31.4  vs. other Agent?
  • 2003 = 26.3  vs. other Agent?
  • 2004 = 41.3  vs. other Agent?
  • 2005 = 27.1  vs. other Agent?
  • 2006 = 27.5  vs. other Agent?
  • 2007 = 74     vs. other Agent?

 

#3. Local Experience

With over 130 homes sold by us in Rockford alone and over $31,000,000 in volume form 2001-2007 we have the experience to help you sell faster and for more money. This map shows some of the properties we have sold marked by red; we understand the Rockford neighborhoods, schools, community and can find you the best buyer using our experience and area knowledge.

I have lived in Rockford since 1990 and have the local knowledge needed to discuss your Rockford property and the City with buyers and other agents to paint a clear picture of the benefits that will make buyers want to put pen to paper on your property. Other agents could learn on the job but do you want them training with your equity?

 

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We Have...

  • Sold Over 130 Rockford Properties - vs. other Agent?
  • Sold over Thirty One Million Dollars of Rockford real estate - vs. other agent?
  • The local experience to make a difference - vs. other Agent?

#4. Communication

Sounds simple doesn’t it? The fact is we get more phone calls from people looking to list with us and their number one complaint with their previous agent was communication. I hear over and over "the agent seemed great, we listed it with them and then we could not get a hold of them and we never knew what they were doing". That's sad and won’t happen with us. We end each week with a detailed report being sent to you on everything that happened that week on your property. This report includes such items as; how many showings we had, feedback on showings, ads placed and where, internet leads, networking and anything that was done to help sell your property.

The key to a successful business relationship is to be on the same page. On a specific timeline we will also send you a market update showing the competing properties action such as new properties listed, sold, expired, price reductions or any changes that may affect us and the marketing of your property. We strive to work together, stay informed and get the job done just as we did for these Rockford sellers and buyers in 2007.

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#5. Technology & Advertising

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Many agents put little to no effort into marketing and rely solely on the MLS and other agents to show it. That's simply not going to cut it in today's market.

We utilize the MLS, Video tours, Craig's List, mass e-mail, hundreds of web sites, real estate forums for networking, social and business networks such as Activerain, Linkedin, Facebook and more to promote as well as network to get properties sold. We also offer over 15 pages on this web site alone dedicated to Rockford specifically. In today's market there is no room for trial and error and there is no room for marketing that does not work.

Technology is dominating many aspects of the real estate transaction process from beginning to end. The agent you choose should not only understand this but he or she should be embracing it. With over 80% of all home buyers beginning their search on the World Wide Web technology is not going anywhere soon.

We understand this and offer our sellers the latest in web advertising and buyers the latest & coolest tools to find your property with our advanced map search, and property videos.

In closing, I understand we can not possibly get all of our marketing and ideas across on this single page and it certainly does not replace meeting face to face to discuss what we can offer you and your specific situation, but we hope it provides a good outline.

I can be reached anytime by contacting me here or call me direct at (612) 282-7653. If you're selling, give me a call and I will be happy to meet with you and provide a detailed market report including the best price for you to get sold in today's market.  This is all done at no obligation or commitment from you of any kind. Rockford is not only my home but a place I truly strive to fully understand the local market here and get our clients the most out of their property.

Sincerely,

Derrick Monroe

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The data above does NOT include new construction / model homes / to be built sales / for sale by owner properties or townhomes. The data is based of existing single family homes in Rockford only and the data was gathered using the Northstar MLS® - reliable but not guaranteed. The data is to provide an approximation from listings and buyers from Jan 1 through Dec 31 for each year indicated. The Derrick Monroe Group as referenced above is a team of agents operating business under the Broker Lakes Area Realty of Golden Valley. The days shown in #2 are not CDOM.